Apple needs Apple TV+ in as many regions as possible, even if that indicates shifting beyond its own machines. This week, it declared that the Apple TV application is now accessible on Roku, and starting from November 1, 2019, Roku consumers will be capable of accessing Apple TV+ via the app.
For a monthly charge of $4.99, they will have access to over 100,000 TV shows and films, comprising original programming such as The Morning Show, For All Mankind, Oprah’s Book Club, and Dickinson.
Apple has not been shy about making effort for its Apple TV+ streaming platform. Previous month, it declared that everybody who purchases an iPad, iPhone, Mac, or Apple TV will get a free subscription for one year of the service. By making the leap to Roku, it is unlocking a door to possible users who might not purchase Apple devices. That is a smart decision considering the competition Apple TV+ encounters from Hulu, Netflix, and Disney+.
On a related note, Spotify is not the only huge music platform to roll out on Apple TV. Amazon Music was also made available on Apple TV earlier this month in 13 nations, comprising the UK, US, Australia, and Canada. Connect the app via your browser and you can hear Prime Music Unlimited or Music even if you are in an otherwise Apple-based home. You will have access to all your imported and purchased music.
The timing is surely expedient for Amazon, which now has a direct response to Spotify’s app. On the other hand, it also underscores Apple’s more liberal method of vying against services lately, comprising integration of Siri with Spotify. Even if that is not voluntary entirely, the outcome is the same—you do not have to be an iTunes or Apple Music fan to simply stream music on an Apple TV.