Activision Blizzard, according to Microsoft CEO Satya Nadella, is helping them build the Metaverse Internet.

Activision Blizzard, according to Microsoft CEO Satya Nadella, is helping them build the Metaverse Internet

 

Microsoft’s purchase of Activision-Blizzard is unlikely to leave anyone in the dark about the company’s motivations. Microsoft has more popular franchises than you can count on your fingers, and the company is clearly hoping to cash in on the growing gaming business even more. This writer would not even mention the term “metaverse” if asked about Microsoft’s acquisition of Call of Duty and World of Warcraft’s parent company, Activision Blizzard. As a result, even though Microsoft CEO Satya Nadella made it a point to highlight it in the company’s original announcement.

Microsoft CEO Satya Nadella claims the “metaverse” concept is a major role in the company’s choice. In an interview with the Financial Times, he repeated the concept. When discussing the “metaverse,” he argues that it is “primarily about producing games,” and goes on to explain that its practical execution is largely the same procedure as building a video game.

Yes, Microsoft already has a large number of game development studios with their own proprietary systems and tools for creating online games. In theory, one of those could be hired to help create this virtual future; why grab Acti-Bliz? Activision Blizzard’s enormous IP portfolio or Microsoft’s desire to strengthen the Game Pass service are likely the reasons for the decision to include these games in the service. Maybe it’s merely a desire to boost Microsoft’s profits?

“Nadella claims it’s all part of the metaverse.” Despite the interviewer’s best efforts, Nadella seemed more interested in discussing how “being successful at game building gives [Microsoft] the right to construct this next platform, which is effectively the next Internet.” With all due respect to Nadella’s “might makes right”-style philosophy, the “new Internet” will nonetheless have to run on the current Internet.

Because Microsoft is said to have discontinued its third-generation Hololens mixed-reality headset, this metaverse enthusiasm is even more unusual. Employees in that division are fleeing like a drowning ship, and Microsoft rejects that rumour. We wouldn’t be surprised if Microsoft killed off Hololens like Zune. Microsoft is a software firm and has a history of killing off under-performing hardware ventures.

After being queried about the possibility of the government meddling in this transaction, Nadell laughed it off. Although Microsoft is set to become the largest American game publisher and the third-largest in the world, Nadella points out that Microsoft is only in the “low teens” in terms of market share following the acquisition of Activision. Regulators may be convinced that the deal can proceed without their involvement if this is enough of an argument.

Leave a Reply

Your email address will not be published.